任何一款工业产品,最终的目的还是要卖给客户,无论这个客户是军方还是普通百姓。针对不同的客户,产品在宣传上也要有不同的侧重点。还记得老师曾对我们讲过:If you were selling your products to an engineer, you would have to explain all the details including specifications, pros and cons. But if you were selling products to a liberal arts students, you just need to say"it's pink......"